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Articles Disney Buys Marvel-Pros and Cons
Thursday, 29 October 2009 15:11

Disney Buys Marvel-Pros and Cons Featured

Written by  Nick Marinelli
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Marvel announced on August 31st 2009 that Disney had bought Marvel for $4 billion dollars. So what does this mean for us Marvel Fans? What can we expect from this? A lot of people were terrified that Disney would kill our favorite characters and in doing so ruin Marvel for us. It wont be until sometime in early 2010 that Disney will officially have bought Marvel so that gives us a lot of time to ponder what is going to happen.

Pros

Well we all know that Disney bought Pixar with the intent to use their creative power to help them make better animated movies. And it worked. It is safe to assume that Disney will use that resource to make some pretty good animated Marvel movies. Marvel has self made some animated movies like Iron Man, Dr. Strange, and Hulk, among others, but they have not been anywhere near the top tier in animation. With Disney financing it Marvel will be able to put out some very good animated flicks.  Disney also owns Abc so it might not be far fetched to say we might see a Marvel live-action series. Heroes has been a big show for Abc. It brought in a lot of fans that were not fans of the superhero genre before. With Heroes nearinf its possible end it would be a great time for them to start a live-action marvel series to expand on the new fanbase. Disney being one of the wealthiest companies in the world gives Marvel the financial backing to expand on their marketingtechniques. You know how you go in to Wal-Mart or something and you see Jonas Brothers or Hannah Montana on really obscure items? Well, with Disney's financial backing we can start to see Spider-Man or Wolverine on those kinds of things. This will have a direct affect on the prices of comics books and the quantity of them. Marvel has had to use a different aproach when it comes to selling books lately because of th economy. They have had to make huge hypes of all these events and crossovers in order to sell books and raise prices of some titles to $3.99. Now with Disney in the financial mix Marvel can cut down on restarting books (like Black Panther and Cable) or making new ones (Doctor Voodoo, Dark Reign titles) to cause hype and put out quality books that showcase artist creative abilities without worrying about hyped up events to sell more books. Disney put out the Pirates of the Carribeans, which is not an overly violent series but there is killing, violence, womanizing, etc, so Disney cant be too concerned with its image with children. Disney even owns Miramax who is famous for its Kill Bill movies, which are not at all kid friendly.


Cons

A lot of people are very worried about this transaction. And maybe rightfully so. We have grown up with these characters untouched and the way they are for years. Marvel has grown up just as we have in the last decade, Disney has not. Disney still focuses on what the young kids want. Marvel has progressively gotten more mature/adult in their books, going as far to use a ratings system on their covers. X-Force, PunisherMAX, and other mature titles could feel the wrath of Disney's kid-friendly policies. In order to make comics more appealing to young children, Disney may cut down the viollence and maturity in comics like X-Force. So what does that mean for our favorite writers? Brian Michael Bendis excels at mature detective-like stories. So what happens when Disney says he cant write those anymore? He leaves and goes somewhere else where he can write those stories with with different characters, therefore killing sotries and characters from his time at Marvel that we loved. In the days of the Comic Book Authority we could see Wolverine stabbing someone but could not see exit wounds. There could be blood but it had to be black or green or anything not red. With Disney overseeing the creative process we could see a return to that. Thus, killing the mature stories that Marvel is giving its now adult fan base. The CCA was fine when we were kids reading Generation-X but now we are adults so we want to see books like X-Force. This could cause Marvel to lose a lot of its original fan base.


As we can see the pros and cons both weight equally. Disney could be the greatest thing that ever happened ot Marvel or the worst. We can only hope that Marvel and Disney will listen to its original fans while being able to find ways to market and exploit Marvel's best characters and bring in more diverse fans. Are you ready for an all-new all-different Marvel?
Last modified on Saturday, 07 November 2009 19:49
Nick Marinelli

Nick Marinelli


Website: xmennation.com/italian00stugots E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

7 comments

  • Comment Link Henry Bond Monday, 21 December 2009 11:30 posted by Henry Bond

    Hey anyone whos worried about This the Grandchildren of stan lee have objected and Disney wont be getting any of stan lees creations for around 36 years and then we will have to see

  • Comment Link Waya Thursday, 17 December 2009 22:31 posted by Waya

    I'm not the biggest Final Fantasy fan either. Kingdom Hearts was merely okay. I'm not much of a gamer (of the electronic variety anyway.)

    But this piece of art came across my desk today and I couldn't resist posting the link. Enjoy...

    http://www.tcampbell.net/john/

    I espeically like the "deer in headlights" look on Captain Hook's face. Just priceless...I'd be that way too facing off with Logan....

  • Comment Link Horse lover Saturday, 07 November 2009 20:22 posted by Horse lover

    In my opinion, nothing should change. Disney only bought Marvel to make more money. Marvel already makes a lot of money with all this, and I'm guessing if they make money for it, Disney will leave it that way.
    Anyway, if Disney changes ANYTHING, I will start a riot (I'm serious. I'm sure there will be a lot more people with me.).

  • Comment Link Gilbert Wednesday, 04 November 2009 23:46 posted by Gilbert

    And I'm with Renee. I think Marvel will maintain much of its creative authority and autonomy. "Disney" will probably just have a final say on political matters, like if advertisers threaten to pull out because they don't like seeing Rictor and Shatterstar kissing.

    But who knows. Disney is also friend to the gays and supports domestic partner benefits and cross-dressing.

    Perhaps titles which are socially conscious, like Uncanny X-Men, will find a safe place within the Magic Kingdom.

    :)

  • Comment Link Gilbert Wednesday, 04 November 2009 23:43 posted by Gilbert

    Actually, Anastasia, it was the other way away around:

    Disney fucked with Final Fantasy, warping them from mature and vibrant characters to bushy-tailed and neutered...well, Disney (per)versions of themselves. Mickey didn't appear under a Disney title, but vice-versa.

    Fairy versions of Yuna, Payne, and Rikku?
    A main character with a giant key who values "friendship" over anything?

    Come on. At least Final Fantasy deals with assassinations, apocalypses, genocide, and the ethics of new technologies. Sorry, but you need to do a better reading of your content. Not to mention the extent at which games like FF6 and FF7 go to explore character psychology.

    You must not appreciate depth very much. :)

  • Comment Link Renee Daigle Tuesday, 03 November 2009 00:43 posted by Renee Daigle

    I'm going to respond to this one.

    Disney, despite the unfortunate output on the Disney Channel (hack, cough) is in better hands than it was ten years ago. If Eisner was at the helm, I'd worry.

    John Lasseter isn't shy about good work. His focus is all about the story, and he's the creative force involved. Pixar has done edgy fare (The Incredibles) and the company has, under different labels, produced mature fare (Pulp Fiction, Kill Bill Vol 1 and 2 and the upcoming Vol 3, etc.). Anything involving Marvel would be under the Marvel label, and probably not Disney.

    I don't expect much to change with Marvel. Again, Lasseter's mantra...and he is the one in charge of creative content not ONLY on the studio side, but in Imagineering as well (theme park development) is "It's ALL about the STORY." If it's good, it'll fly, and Marvel has some of the best writers in the business, bar none.

    And in case you're wondering, yeah, I work for the Mouse. I honestly don't think Disney is going to change much...if it ain't broke, don't fix it. The only thing I see possibly happening has already happened...we've got four volumes of the 1990s X-Men cartoons out on DVD (beautiful transfers but I wish there were more features). Best thing you can do, folks, so that Volume 5 comes out is to buy Volumes 1-4. Let Disney know that you want more.

    One last thing; Stan Lee has been working with the company for over a year now with his POW Entertainment. That deal was signed last year, and it just brings Stan and Marvel back under the same roof, with both his new production company and his work at Marvel.

    Believe me, I don't want to see things messed with. The last thing I could stomach would be something cheesy, but from what I know about Lasseter (he's very down to Earth, btw) is that if the story is good, the product is good. If the story isn't good or needs work, it goes back to the drawing board...as in the case with "Bolt." That project was completely scrapped and rewritten to its current form.

    Let's see what happens, folks...but I don't expect the good output to change on Marvel's end. Marvel's got the best storytellers in the biz...and that'll make everyone happy in the end.

  • Comment Link Anastasia Friday, 30 October 2009 01:15 posted by Anastasia

    You forgot to add into the cons that thanks to Final Fantasy f***ing with Disney characters in Kingdom Hearts, they might have one where Marvel characters are in it. I hate Final Fantasy.. and anything relevant to it..

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